DESN 1002 - Project 2: Branding Post Cards for DESN Program
Objective: To create a cohesive and effective branding about the DESN program for the incoming to-be first year students.
Short motion graphics created as an accompanying media for the branding campaign.
Photo above is one of the 3 versions I made to effectively reflect the collaborative space DESN program offers, along with the tagline 'Thrive Together'.
I focused on the primary colours as the main brand colours to signify basic graphic design elements throughout the campaign.
All three versions represents the three sectors of design that DESN focuses throughout the program. Typography, Form and Shape and Interactive Design are the areas primarily represented within the postcards.
Above illustrates lanyard mockups I did as a premier gift for this campaign. I focused on the three main brand colours as the main visual piece for these gifts.
